Who it is for
SEO for side projects
You built the thing on evenings and weekends. There is no marketing budget, there is no marketing person, and a $99 a month SEO suite is never going to happen for a project that earns $12. This page covers what is genuinely worth doing at that scale, including the case for not bothering yet, and how an AI report on your own data covers most of it in an hour.
Is your project even worth optimizing yet?
Start here, because the answer is often no and nobody selling an SEO tool will tell you that. Everything here works by reading the queries Google already shows you for. If your site went up three weeks ago and Search Console has recorded ninety impressions, there is no signal to find. No tool can fix that, because the raw material does not exist yet.
Rough test: run a report when most of these are true.
- Your site has been live and indexed for at least a couple of months.
- Search Console shows impressions in the thousands rather than the dozens.
- Some of those impressions are on queries you never deliberately targeted.
- You have at least a few pages, not just a single landing page.
If you are not there, the useful work is getting indexed and shipping a few pages that describe the problem you solve in the words someone with that problem would type. Come back in two months. The report is free and it will still be here.
What to do with a few thousand impressions
Assuming you cleared that bar, here is the thing that makes small sites worth analyzing at all: your data is not a diluted version of the data from a big site. It is sharper. A big site has thousands of pages competing for attention and the interesting signal gets buried in aggregate. You have eight pages, so when one of them is picking up impressions on a phrase you never wrote down, it stands out immediately.
Those queries are already sitting in your export, but they do not announce themselves. Nothing in the spreadsheet tells you which handful is worth an afternoon, and that is exactly the job SEO Pinpoint’s algorithm does. The fix it points you at is almost always wording rather than anything structural.
The report also surfaces the wording running through your queries, which is where the useful surprise usually is: a group using phrasing that appears nowhere on your site, because you named the thing the way a builder would and your users search for it the way a user would.
Hand the plan to your AI assistant
The full report has a copy button that assembles the whole action plan into a single markdown prompt: the keywords, the pages, the ordered steps and the example copy. You paste that into ChatGPT or Claude alongside your project and work through it step by step.
For a side project this is usually the difference between the plan getting done and the plan sitting in a tab for a month. The analysis is the part that needs your search data. The editing afterwards is the part an assistant is good at.
What it costs
The free plan is one report every 24 hours with no account and no card, and it is not a trial that quietly expires. You get the summary in full, your traffic trend, the search vocabulary clusters, the duplicate URL check and the keywords you already rank for, all complete. What is held back is the list of keywords worth targeting, which shows one or two as a sample, and the action plan, which shows only its first step.
Pro is $4.99 a month with the first 30 days free, and adds every keyword rather than a sample, the complete plan, unlimited reports, saved reports you can reopen, and a direct Search Console connection so you stop exporting files. Full pricing is here.
Common questions
Do I need to sign up?
No. The free report needs no account, no card and no email address. You upload your export, the analysis runs, and the report renders in your browser. It is deliberately ephemeral: it lives in memory and is gone if you refresh the page, and nothing from a free report is ever written to a database.
My project gets almost no traffic. Will this tell me anything?
Honestly, maybe not, and that is the most useful thing on this page. The analysis reads the queries you already appear for, so if Search Console has only recorded a few dozen impressions there is nothing to rank. On a very quiet site you will get a thin report. That is a signal in itself: at that stage your problem is that almost nobody is finding the site at all, which is a different problem from targeting the wrong keywords.
Can I use it on several side projects?
On the free plan the limit is one report every 24 hours, and it is enforced by IP address rather than per site, so several projects means several days. Pro is unlimited reports, so you can run all of them in one sitting and keep each report saved to come back to.
Is the free plan a trial that expires?
No. Free is a permanent plan: one report every 24 hours, forever, with no card. Separately, Pro has a 30 day free trial that does take a card and converts to $4.99 a month unless you cancel. The two are different things and the free plan does not run out.
If the project has outgrown the side project label, we have written the same thing for SaaS startups and for small businesses.
Spend one hour on it and see.
One free report every 24 hours, no signup. When you want the rest, Pro is free for 30 days.
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